Email Marketing

Email Marketing Specialists in Toronto

Email Campaign Management

Email marketing is one of the most versatile and powerful tools anyone can use to grow their business. Whether you are a mom and pop or a Fortune 500, everyone can benefit from the incredible ROI that comes with a great email marketing campaign.

Email marketing campaigns can be used to better brand your business, engage with existing and new customers to your brand, acquisition, retention, direct sales, reactivating existing customers that haven’t purchased in a while, generating traffic to your website or social media, and getting referrals.

What is Email Marketing?

Email marketing is a digital marketing strategy based on sending emails and developing relationships with prospects and customers. 

An effective email marketing strategy can help convert prospects into clients and customers, and help turn first time buyers into recurring customers.

Is Email Marketing Worth It?

We sure think so! According to Hubspot, email marketing generates $38 for every $1 spent, on average. That’s an astounding 3800% ROI on average. 

Email marketing can help increase your brand’s reputation, generate a higher lifetime value (LTV) per customer, and give you direct access to your customers, keeping your sales pipeline full.

How Email Marketing Works

At its heart, email marketing is the process of collecting emails from your customers (usually through a mailing list signup form on your website, or a newsletter signup during the checkout process) and then sending emails to the customers who have opted in. 

Once you have a list of existing/potential customers to send emails to, you can then start building an email marketing strategy that will send the right emails at the right time – whether that is information about an upcoming sale, or a follow up email after someone added a product to cart but didn’t check out.

Email marketing is just one part of an overall content marketing strategy, and often serves as a powerful compliment to paid digital advertising and e-commerce campaigns. 

How to Build an Email Marketing Campaign

Successful email campaigns are built on providing the right offer to the right person at the right time. Our email marketing campaigns provide deep insight into your customers’ actions, and allow you to deliver the right offer at the right time.

Our professional copywriters can match the tone and voice of your brand, delivering consistent messaging to all of your customers.

1

Get in touch

Get in touch with us and let us know a bit about your business. One of our email marketing specialists will reach out within one business day to discuss your project.

2

Make a Plan

We’ll take your goals and put together a plan for your email marketing campaign. We’ll figure out who to target, when, and with what.

3

Build & Launch

Our email marketing experts will research, build, and launch your email marketing campaign using industry-leading software.

4

More Leads & Sales

As your mailing list grows, you can expect to see more qualified leads and sales coming through your pipeline on a consistent basis.

Email Marketing Services Pricing

Our email marketing campaign strategies are designed to help you build relationships with new customers and maintain communication with existing ones. 

Whether you’re just getting started with email marketing or are looking to build out a stronger email marketing campaign, our expert email marketers can help. 

Basic Email Plan

$500/month

Requires 3 month pre-payment (or $500 setup fee)
For mailing lists of up to 1000 contacts

Business Email Plan

$750/month

For mailing lists of up to 3000 contacts

Get Prepaid Discounts:

3 Months: $2025 (Save 10%/$225)

6 Months: $3825 (Save 15%/$675)

12 Months: $7200 (Save 20% or $1800)

Enterprise Email Plan

$1000/month

For mailing lists of up to 5000 contacts

Get Prepaid Discounts:

3 Months: $2700 (Save 10%/$300)

6 Months: $5100 (Save 15%/$900)

12 Months: $9600 (Save 20% or $2400)

Corporate Email Plan

$1500+/month

For mailing lists of 5000+ contacts

Get Prepaid Discounts:

Get in touch with us for corporate discounts.

Frequently Asked Questions about Email Marketing

Here are some of the most common questions we get about email marketing and email campaign management.

Email marketing is a digital marketing strategy based on sending emails and developing relationships with prospects and customers.

Yes! Email marketing can have an incredible ROI! According to Hubspot, email marketing generates $38 for every $1 spent on average. 

A/B Testing is a marketing technique that can help uncover the best strategy for communicating with your customers.

The process involves sending different versions of emails to different customers and seeing which one performs better (which one has a higher open rate, click-through rate, etc.).

A/B Testing is all about trial and error and is a great way to ensure you’re getting the best results possible.

Growing an email list isn’t easy and will take time – but it’s a very worthwhile marketing strategy to invest in. 

Your email list should consist of past, current, and prospective customers who have opted in to receive emails from you. 

Growing your list is as simple as having opt-in forms in key locations throughout your website and blog – sometimes in the form of a popup, or a checkout opt-in.

No! Never! Emails that appear on a list you’ve purchased haven’t opted in to hear from you or your business, and it’s quite possible that they’ve never even heard of you.

The point of email marketing is to find the right prospects and customers, not just anyone.

Would you want to receive a sales-y email from a company you’ve heard of about a product or service you don’t care about? No? Neither would we, and neither would the people on that list.

Worst of all, sending unsolicited emails could land you in hot water, depending on anti-spam laws in your jurisdiction. 

How can we help?