Digital Advertising

Online Marketing, Paid Media, and Pay Per Click Advertising

Digital Marketing Toronto

Digital marketing has changed the landscape of marketing. Long gone are the days of bus ads and billboards (if you want to get a positive return on your investment, that is).

The first step when looking for digital marketing services is to figure out how you want to be found:

Do you want to help increase your organic reach through search engine optimization?

Or do you want to gain direct access to your market paid media / pay per click advertising?

What is PPC / Pay Per Click Advertising?

Pay Per Click Advertising (or PPC) is a form of digital advertising on platforms like Google Ads, Facebook Ads, and Instagram Ads.

With Google Adwords Advertising, an ad is shown when someone searches for a relevant keyword “plumber” or a relevant search phrase “plumbing services Toronto.”

When it comes to Instagram Ads and Facebook Ads, ads will be shown to accounts that have expressed interest (in one way or another) in your products or services (or those of your competitors).

Benefits of Digital Marketing

Paid media like digital ad campaigns are a great way to get instant, direct access to your target market. Whether you have a sale coming up or want to get leads for your service, paid media is the right way to go. Here are some of the ways your business can benefit from paid media advertising (like Google AdWords or Facebook/Instagram Ads):

  • Digital advertising can help convert new buyers into rabid fans who buy more (and more often)
  • Geo-targeted ads can help target local traffic looking for your business right now (great for restaurants and brick & mortar stores)
  • Consistent advertising (without overdoing it) can make it easier to create awareness and engagement both before and after the sale
  • Display advertising can help kick start word-of-mouth and social sharing – and all of the benefits that come with it
  • Paid advertising can shorten the buyer’s journey by presenting the right offers at the right time

How Paid Media Campaigns Work

Whether you are looking for Google Adwords Management, Facebook Ads Management, or Instagram Ads Management, our team of PPC specialists will work to get you a positive return on investment for your campaign.

Paid traffic is like a water hose. You have complete control over the direction that it’s pointed, the amount of water pouring from it, and how long you let the water flow. However, in order for you to get the best ROI possible, you need to know what platforms your customers are on (like Google, Facebook, Instagram, etc.) and which ad platforms are best for your business.

As a digital marketing agency, we work with clients across all industries to deliver digital marketing services that actually drive results.

Google AdWords Campaigns

Advertising with Google Ads starts with creating campaigns based on your business objectives. Google AdWords is an extremely powerful advertising platform for both local and international businesses. 

Google AdWords Campaigns can be geo-targeted – helping local businesses find customers who are physically nearby – and/or keyword targeted – matching customers’ search queries (“best plumber Toronto,” “Nike running shoes”) to your product or service. 

Our Google Certified AdWords Specialists adjust your campaigns and keywords on a daily basis, giving you the best ROI possible and placing your business in front of potential customers.

Facebook/Instagram Advertising Campaigns

Facebook and Instagram Advertising Campaigns have an incredible level of reach and are a great investment if you’re looking to get your business, product, or service in front of a lot of faces very quickly.

Because Facebook and Instagram are social platforms that collect data on user behaviours every day (yes, yours too), they know a lot about us. They know what we like, what we don’t like, where we are, and a lot of other things (kind of scary, when you think about it). Because they have access to all of this data on everyone, it makes Facebook and Instagram the most powerful ad platforms available today.

How to Start Advertising Online

The hard truth to digital advertising is that it’s not as simple as  creating an advertising campaign and turning it on. You need a well thought out digital advertising strategy, created by professionals who know how to seamlessly guide a potential buyer through the customer value journey. This is called Multi-Level Digital Advertising

Turning cold traffic (people who have never seen your website or heard of your business before) into paying customers, loyal fans, and brand advocates for your business is the key objective of a great Multi-Level Digital Marketing Strategy.

1

Get in touch

Get in touch with us and let us know a bit about your business. One of our digital marketing specialists will reach out within one business day to discuss your project.

2

Make a Plan

We’ll take your goals and put together a plan for your digital advertising campaign. We’ll figure out who to target, where, when, and with what.

3

Build & Launch

Our Pay-Per-Click experts will research, build, and launch your digital advertising campaign across different platforms (Google, Facebook, Instagram).

4

Daily Optimization

We’ll review your campaign on a daily basis and constantly update and optimize your ads in order to get you the highest ROI possible.

Digital Marketing Services Pricing

Digital Marketing Services are not one-size fits all, which is why we offer several different plans to help your business succeed at online marketing, no matter what your budget is.

Basic Ads Plan

$500/month

Requires 3 month pre-payment (or $500 setup fee)
For ad budgets of $300-$1000 per month (paid directly to the ad platform)

Business Ads Plan

$750/month

For ad budgets of $1000-$3000 per month (paid directly to the ad platform)

Get Prepaid Discounts:

3 Months: $2025 (Save 10%/$225)

6 Months: $3825 (Save 15%/$675)

12 Months: $7650 (Save 20% or $1350)

Enterprise Ads Plan

$1000/month

For ad budgets of $3000-$10000 per month (paid directly to the ad platform)

Get Prepaid Discounts:

3 Months: $2700 (Save 10%/$300)

6 Months: $5100 (Save 15%/$900)

12 Months: $9600 (Save 20% or $2400)

Corporate Ads Plan

15% of ad spend/mo

For ad budgets of $10000+ per month (paid directly to the ad platform)

Get Prepaid Discounts:

Get in touch with us.

Frequently Asked Questions about Pay Per Click Digital Advertising

Here are some of the most frequently asked questions we get as a digital marketing company in Toronto.

Digital marketing (digital advertising, online marketing as it’s also referred to) is not just an option for businesses anymore – it’s a necessity. Digital marketing services provide an incredibly high ROI compared to traditional media advertising and allow you to get hyper targeted with your audience.

Working with a digital marketing agency and online advertising experts means that you’ll have all the tools at your disposal, whether you want to increase sales, increase traffic to your website, or simply establish better brand presence for your business online.

Yes! Search Engine Optimization (or SEO) is another very popular and effective way to promote your business online. Learn more about SEO here.

The key difference between paid media (like pay per click advertising) and organic search (like Search Engine Optimization / SEO) is that PPC ad management gets you instant access to your market, but you pay every time someone clicks (hence the name pay per click).

SEO is the process of getting your website to rank higher on Google without having to pay for ads. The process does take longer than paid media advertising, but it does mean that you don’t have to pay every time someone clicks on your website.

Short answer: both!

Long answer: it depends on what your goals are and how fast you need access to your market.

Do you have a sale that starts Friday that you want people to know about? Then PPC is going to be your best bet as this internet marketing strategy gives you direct access to your customers online.

If you’re looking to build brand awareness and rank for keywords organically well into the future without having to buy an ad for the keyword. SEO campaigns carry a tremendous ROI in the long term.

Get in touch with our digital marketing agency for a free consultation. Our online marketing experts will put together a plan that works to achieve your goals.

How can we help?