Privacy Policy

Effective date: July 14, 2026

Fractal Studios Ltd., doing business as Fractal Marketing (“Fractal Marketing,” “we,” “us” or “our”), respects your privacy and is committed to handling personal information responsibly.

This Privacy Policy explains how we collect, use, disclose, retain and protect personal information when you visit fractalmarketing.ca or any webpage operated by Fractal Marketing that links to this Privacy Policy (collectively, the “Site”), contact us, subscribe to our communications or otherwise interact with us.

1. Information We Collect

The personal information we collect depends on how you interact with us.

Information You Provide to Us

We may collect information that you voluntarily provide, including:

Your first and last name
Your email address
Your phone number
Your business or organization name
Your website address
Your job title or role
Your service area or business location
Information about your marketing, website or business needs
Advertising account information you choose to provide, such as a Google Ads customer ID
Information included in consultation requests, contact forms, emails or other communications
Your preferences regarding marketing communications
Any other information you choose to provide to us

Please avoid submitting confidential, sensitive or regulated personal information through our general website forms.

Information Collected Automatically

When you visit the Site, we and our service providers may automatically collect certain technical and usage information, including:

Your Internet Protocol address
Browser type and version
Device type and operating system
Approximate geographic location
Referring website or advertising source
Pages viewed and links selected
Time spent on the Site
Dates and times of visits
Form interactions and conversion events
Device identifiers and cookie identifiers
Information about how you navigate and interact with the Site

Some of this information may be collected through cookies, pixels, tags, scripts, local storage and similar technologies.

2. How We Use Personal Information

We may use personal information to:

Respond to inquiries and consultation requests
Communicate with prospective, current and former clients
Evaluate whether our services may be suitable for your business
Prepare proposals, estimates or recommendations
Provide and improve our services
Operate, maintain, secure and improve the Site
Understand how visitors use the Site
Measure the effectiveness of our marketing and advertising
Attribute inquiries and conversions to marketing sources
Personalize website content or advertising where permitted
Send marketing insights, newsletters and other communications when we have consent or are otherwise permitted by law
Detect spam, fraud, abuse, security incidents and technical problems
Maintain business and communication records
Enforce our agreements and protect our legal rights
Comply with legal, regulatory, accounting and reporting obligations
Carry out other purposes disclosed at the time information is collected

We will not use personal information for a materially different purpose without obtaining consent where required.

3. Consent and Legal Authority

Where required by law, we collect, use and disclose personal information with your consent.

Consent may be express or implied depending on the nature of the information, your reasonable expectations and the circumstances of the interaction. For example, when you submit a consultation request, you consent to our use of the information you provide to review and respond to your request.

You may withdraw your consent at any time, subject to legal or contractual restrictions and reasonable notice. Withdrawing consent may prevent us from providing certain information or services.

We may also handle personal information without consent where permitted or required by applicable law.

4. Cookies and Similar Technologies

The Site may use cookies and similar technologies to operate properly, remember preferences, understand website usage, measure marketing performance, prevent fraud and support advertising.

These technologies may include:

Essential and Functional Technologies

These help the Site function, protect forms from spam, maintain security and remember user preferences.

Analytics Technologies

These help us understand how visitors find and use the Site, including which pages are visited, how visitors move through the Site and whether technical errors occur.

Advertising and Conversion Technologies

These may help us measure the performance of advertising campaigns, understand whether an advertisement led to a website visit or inquiry and build or reach relevant audiences where permitted.

Experience and Session Analysis Technologies

These may help us understand general interaction patterns, such as navigation, scrolling, clicks and technical usability issues. Where these tools are used, we configure them to reduce the collection of information entered into sensitive form fields where reasonably possible.

You can manage cookies through your browser settings and, where available, through the cookie controls presented on the Site. Blocking certain technologies may affect how the Site functions.

Browser-based “Do Not Track” signals are not interpreted consistently across the industry. The Site may not respond to these signals. We will respond to legally recognized browser-based privacy signals where applicable and technically supported.

5. Analytics, Advertising and Website Services

We may use third-party platforms to operate and understand the Site, process inquiries and measure advertising performance. Depending on the features active on the Site, these providers may include:

Google Analytics and other Google services
Google Ads
Microsoft Clarity
Meta advertising services
HubSpot
Gravity Forms and related form-processing tools
Cloudflare, including security and anti-spam services
WordPress, Elementor and website plugins
WP Engine or other website hosting providers
Email marketing and communication platforms
Website monitoring, security, backup and performance providers

These providers may collect or process information through cookies and similar technologies. Their handling of information is also governed by their own privacy terms.

The particular providers used by us may change as our website and business systems evolve.

6. Marketing Communications

We may send marketing emails or other commercial electronic messages when you have provided consent or when we are otherwise permitted to do so under applicable law.

You may unsubscribe by selecting the unsubscribe link included in a marketing email or by contacting us. Transactional, service-related and administrative communications may still be sent when necessary.

We do not treat the submission of a general contact or consultation form as unlimited consent to receive unrelated marketing communications.

7. How We Share Personal Information

We do not sell personal information.

We may disclose personal information to the following categories of recipients when reasonably necessary:

Employees and Contractors

Authorized employees, consultants and contractors may access personal information when needed to perform their responsibilities.

Service Providers

We may use third parties to provide services such as:

Website hosting and maintenance
Customer relationship management
Form processing
Email delivery
Analytics and reporting
Advertising and conversion measurement
Data storage and backup
Security and fraud prevention
Professional, accounting and legal services

These providers are permitted to process information only for the services they provide to us, subject to their agreements with us and applicable law.

Legal and Business Purposes

We may disclose information when reasonably necessary to:

Comply with a law, court order or lawful request
Investigate suspected fraud, abuse or security incidents
Enforce our rights or agreements
Protect the safety, rights or property of Fractal Marketing or others
Obtain professional legal, accounting or insurance advice
Complete a financing, restructuring, merger, acquisition, sale or transfer involving all or part of our business

If business assets are transferred, personal information may form part of that transaction, subject to appropriate confidentiality protections.

8. International Processing

Some of our service providers may process or store personal information outside Ontario or outside Canada, including in the United States.

As a result, personal information may be subject to the laws of the jurisdiction in which it is processed and may be accessible to courts, law enforcement or government authorities in that jurisdiction.

We remain responsible for personal information under our control and use contractual or other reasonable measures to require service providers to protect it appropriately.

9. Retention

We retain personal information only for as long as reasonably necessary to:

Fulfil the purposes for which it was collected
Maintain business and communication records
Provide requested services
Manage prospective or existing client relationships
Meet legal, tax, accounting and regulatory requirements
Resolve disputes and enforce agreements
Maintain security, fraud-prevention and backup systems

Retention periods vary depending on the type of information and the circumstances.

When information is no longer required, we will delete, anonymize or securely dispose of it, subject to reasonable technical and legal limitations. Some information may remain temporarily in backups or archives until those systems are overwritten in the ordinary course.

10. Safeguards

We use reasonable administrative, technical and physical safeguards appropriate to the sensitivity of the information we handle.

These safeguards may include:

Encryption during transmission
Access controls and authentication
Limited access based on business need
Secure hosting and system providers
Spam, malware and abuse prevention
Software updates and security monitoring
Confidentiality obligations
Backup and recovery procedures

No website, email system, transmission method or storage system can be guaranteed to be completely secure. You provide information through the Internet at your own risk.

11. Your Privacy Rights

Subject to applicable law, you may request:

Confirmation of whether we hold personal information about you
Access to personal information under our control
Information about how that information has been used or disclosed
Correction of inaccurate or incomplete personal information
Withdrawal of consent
Deletion of personal information that we are not required to retain
Information about our privacy practices

We may need to verify your identity before completing a request. In limited cases, applicable law may permit or require us to refuse access or retain certain information. We will explain the reason where legally permitted.

You may also challenge our compliance with this Privacy Policy by contacting our Privacy Officer.

12. Children’s Privacy

The Site and our services are intended for businesses and adults.

We do not knowingly collect personal information from children under the age of 13. If you believe a child has provided us with personal information without appropriate authorization, please contact us so that we can review and delete it where appropriate.

13. Third-Party Websites

The Site may include links to websites, platforms or services operated by third parties.

We do not control and are not responsible for their content, security, availability or privacy practices. You should review the privacy policy of any third-party website before providing personal information.

14. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes to our website, practices, service providers or legal obligations.

When we make changes, we will update the effective date at the top of this page. Material changes may also be communicated through the Site or by another appropriate method.

Your continued use of the Site after an updated Privacy Policy is posted means that the updated policy will apply to information collected after its effective date, subject to any additional consent required by law.

15. Contact Us

Fractal Studios Ltd.
Doing business as Fractal Marketing
Toronto, Ontario, Canada

Privacy Officer: Matthew Pinto
Email: [email protected]

Please include “Privacy Request” in the subject line when contacting us about your personal information.